WHY BRANDS USE LEADERS?
MARKETING IS EXTREMELY
HARD & EXPENSIVE
IS THE BEST ANSWER (and most effective)
Leaders identify, classify, recruit and manage social influencers. Our innovative technology uses a scoring model based on the ability to convey a marketing message through one's social reach. The Leaders community share personal recommendations and enable marketers to introduce new and existing products and services to the market through a trusted channel of Friend to Friends word of mouth.
WHAT WE DO
A SHORT VIDEO
TRUST ONLINE RECOMMENDATIONS
OF NEW PRODUCTS DON'T SURVIVE 1st YEAR
Acording to a recent Millword Brown's study "The most reliable and influential sources of information on products are your friends and relatives on social networks".
The same was found by a research conducted by McKinsey which concluded that "Strongest incentive for purchase is recommendations".
THE HARSH TRUTH
HOW DOES IT WORK?
We have proven track record of working with both influencers and brands. We deeply understand the needs, goals and values of both sides and know how to make it work. Our systems continuously work to identify new influencers and to classify them by topics and interests, while our team personally interact with influencers, recruit them and manage them. Our experience combined with our fresh and creative approach will turn your next campaign to a big success.
Leader's Social Networks apps are spreading virally across the social media and give the Leader’s Score™ to millions of users. This dynamic scoring model is based on a user's social reach and the performance of his/her post and tweets. The Leader's Score™ ranges between 0-100 when the average rank is 50. The Score is shared with the Leader’s friends and invites them to discover their Score too.
Leader's unique technology uses semantic analytics to classify the user's main topics of interests and ability to influence on. Leaders seek to understand exactly what are the user's interests and passion, so we can recruit him/her to campaigns which are relevant, and that he/she is relevant to them. Leaders classify influencers to tens of different catagories and segments.
Leader's team engages personally with influencers with a high Leader's Score™. Those users become members in the Leaders community and benefit from experiencing products and services, freebies and invites to premieres, launches and parties.
Working with influencers and bloggers for several years, we understand that the community needs to be managed and pampered. Users need to receive helpful information on how to maintain their influence and stay up to date, while marketers can't manage their community daily.